Best Features of the Magento Ecommerce Platform

2/07/2018 Dhanur Chauhan 0 Comments

In recent years the competition has grown many folds in the ecommerce industry. Today most of the ecommerce businesses compete with each other to reach the top. However, every ecommerce business needs to integrate some basic features into their websites to make sure that they deliver successfully to the clients. This efficiency is directly proportional to the platforms the ecommerce businesses choose to run their websites on.

When it comes to these ecommerce platforms, Magento is one of the first names that strikesyour brain.Used by more than 200 thousand ecommerce businesses Magentohas anextended range of features, like Magento conversion tracking to make your ecommerce website user-friendly.

Here are some of the features of Magento ecommerce platform that you can benefit from:

Catalog Management 

Whether your ecommerce business is about selling beauty products, clothing products, electronics, or accessories your catalog is one thing that intrigues the customers. This is why you need a platform that could handle all the catalogs very easily. Magento helps you do it by
  • Supporting virtual products.
  • Enabling you to edit and delete user product reviews.
  • Providing you complete inventory management.
  • You get offline import and export batch information.
  • Allowing you to make RSS feeds.

Marketing and advertising tools

Magento not only helps you in handling your online store but it also helps you in marketing, promotion, and conversion as well. It offers various tools, like Magento conversion tracking to help you advertise better. These tools also include various other features like
  • Enabling you to sell products across all platforms.
  • Providing you option to distribute offers and coupon codes over email and newsletters.
  • Helping you monitor the coupon usage.
  • Offering free shipping and promoting the new products list.
  • Providing you landing page tools for PPC and many more.

It’s completely SEO based

Magento comes with pre-built SEO features including:
  • Ability to generate Google Sitemaps
  • Sorting and categorizing popular searches.
  • Creating search engine friendly URLs.
  • Providing faster website loading options by minimizing the usage of .css and .js files

Mobile Friendly

This is one of the most unique and important features of Magento, wherein it allows the browsing of the complete website store catalogue in mobile devices. It provides:
  • The latest mobile HTML5 technology that helps in creating the mobile interface.
  • Support for all the Android, iOS, and Mobile Opera browsers.
  • User-friendly catalog display.
  • Supports for all the media files.
  • Touch, swipe, zoom, and many other mobile features.
  • Drag and drop.

Support and service

Magento ecommerce platform provides you great back-end tools for customer support. It comes with:
  • Contact Us options.
  • Support for local and international currencies and tax rates
  • Order history, tracking, and email updates.
  • Option for entering shipping destination, international site registration, and payment
  • Enabled EU cookie notification and many more

Tracking, Reporting, and Analytics 

Magento features include various opportunities for tracking, reporting, and analytics including
  • Support for Google Analytics
  • Tax and sales reports
  • Refunded invoice and total sales reports
  • Product review report and many more
These are some of the best features of the Magento ecommerce platform.