STX Entertainment is Bringing Hollywood Closer to China

5/25/2018 Dhanur Chauhan 0 Comments

From Bad Moms to Molly’s Game, Robert Simonds has repeatedly proven his expertise as a master producer across all entertainment platforms with STX Entertainment. Working on new age entertainment platforms and exploring untapped opportunities has become a trademark of the studio, and Robert Simonds is steering his team towards new heights.

With huge support from Chinese investors and partners, the studio has been able to give shape to a number of ambitious projects in the past.
While STX had aimed at working on 8-10 mid budget films every year featuring big stars, it has now taken the number higher to 12-15 films annually. This is because the firm has a strong association with Huayi Brothers, one of the largest film studios in China. In an article on Bob Simonds & Variety: “Can STX Entertainment be the next major studio in Hollywood?”, the magazine talks about how the idea of bringing stars closer to their fans will revolutionize the way we see entertainment in Hollywood and other film industries.

STX is not limiting itself with producing content to be consumed only in the USA. It has its eyes set on delivering immersive entertainment to the Chinese audience. Since its inception, it has been looking out for projects that would attract viewers in the region, and has even been developing content exclusively for the market.

The studio’s variety show Number One Surprise was launched in 2016, and it was the first time a US based studio had created a TV series specifically to be broadcasted in the country. It premiered on China’s Hunan TV and digital platforms Mango TV and PPTV with nearly 300 million views. By the beginning of 2017, Number One Surprise went on to be the #1 show in the country with more than 1 billion views.

Bob Simonds and his team have also decided to take the American New Year bonanza to China by acquiring exclusive Chinese distribution rights to Dick Clark’s New Year Rockin’ Eve with Ryan Seacrest. Another deal with Dick Clark Productions and Hollywood Foreign Press Association gave the studio rights to broadcast the 2018 Golden Globes Awards in collaboration with Tencent.

The company announced a co-development in January 2018 with the talented action star Jason Statham. The untitled project will be targeting the Chinese film market. For those who don’t know, Statham is very popular in China, and this will be one of a kind project which would bring the star closer to his fans in the country.

The studio also signed a deal with Alibaba Pictures in February 2018 to co-develop and co-produce Steel Soldiers, an action sci-fi movie. While the distribution rights in Greater China will be retained by Alibaba Pictures, it is an amazing opportunity for STXfilms to make new associations and work on bigger and better projects.

Not only these, the studio is working on many more projects targeting Chinese audience and giving them a taste of Hollywood. Whether it is Simonds’ profound love for the country or a strategy to enter one market at a time, the industry can’t wait to see how STX changes the rules of entertainment.